Jewelry facts

About Gold

Fineness, karats and colours of gold — what you should know before buying gold jewelry.

A precious metal

Gold — the metal jewelry is made of

Gold is a precious metal with a distinctive yellow colour and high density — 19.3 g/cm³. It does not oxidise or tarnish, which is why it has been used since ancient times for jewelry and money: ducats and gold coins.

Pure gold is 24 karats and too soft for everyday wear. That is why, for jewelry, it is alloyed with other metals that give it hardness and colour. The share of pure gold in the alloy is called fineness: the mark 585 means 58.5% gold, or 14 karats.

Most of the jewelry in our catalog is made of 585 gold, some models with gemstones of 750 gold, and ducats of 900 gold.

Colours of gold

Yellow, white and rose gold

The colour depends on the metals the gold is alloyed with, while the fineness — the share of pure gold — can be the same.

Yellow gold

The classic colour of gold. An alloy of gold with silver and copper keeps a warm yellow shade.

White gold

An alloy of gold with white metals — palladium or nickel. Today it is the most sought-after for wedding bands and engagement rings.

Rose gold

The reddish shade comes from a higher share of copper in the alloy. It is often combined with white gold.

Two-tone gold

Two or three colours of gold in one piece of jewelry — for example two-tone wedding bands in white and yellow gold.

Frequently asked questions

Fineness and Karats of Gold — Questions and Answers

The mark 585 means that the alloy contains 58.5% pure gold, which corresponds to 14 karats. The rest is made up of metals that give the gold hardness and colour.

The most common marks are 333 (8 karats), 585 (14 karats), 750 (18 karats), 833 (20 karats), 900 (21.6 karats), 986 (23.6 karats) and 999 (24 karats, pure gold).

The difference lies in the metals the gold is alloyed with: white gold contains white metals such as palladium or nickel, and yellow gold silver and copper. The fineness, that is the share of pure gold, can be the same.

Dental gold is an alloy of high fineness, most often 916. We buy it just like other gold. More: sell gold.

On the fineness and weight of the gold, the workmanship and the type of stone.

Visit us in Zemun or Vračar — we will help you choose.